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On-Page SEO Techniques: Optimized Web Page Anatomy

On-Page SEO Techniques

Indeed, there have been many articles on On-Page SEO Techniques, but this time we will provide a more comprehensive explanation for bloggers finding it hard to implement good on-page SEO and also for beginners!

On-Page SEO is a factor that can affect page rank. The better the optimization, the greater the chances of your site being displayed on the first page of search results for search engines like Google, yahoo, bing, and others.

If your site is displayed on the first page of search results, of course the chances of your site being visited are even greater. Especially if your site is at the top of the rankings on the first page of search results.

This will also have an impact on the number of visitors or your followers. In essence, this optimization is one way of increasing website traffic among many  other ways.

10 On-Page SEO Techniques

A search engine usually has a way of determining which webpage is more weighty and deserves to be presented in the first order of the many choices. This method is commonly referred to as a search algorithm. For example, on Google there is an algorithm for page rank called Google Hummingbird.

This is the reason why we need On-Page SEO, because we need to make our web pages preferred by search engines (content is considered weighty) for search engines to be in the top rankings of search results. Check out the following On-page SEO Techniques:

Keep your URL short!

The shorter the URL the more "preferable" by search engines. Making your URL friendly and easy to remember like the can also make it easier for visitors to revisit your site and inform other internet users.

Link your keywords to the URL!

Just imagine if your page containing on-page seo tech with the keyword "On-page seo" has the URL myurl.com/search. Of course, visitors to your site will also find it odd. Try to enter keywords or things that are closely related to your keywords in the URL.

Use LSI Keywords!

When search engines come up with suggested keywords for users, they will target the main keywords in the title and then check the relevance of the title to the content of the page.

If the title found does not match the content, the search engine will search for LSI keywords in the content to find related words or groups of words.

Imagine you are looking for information about "Apple Fruit", how does Google differentiate "Apple" which is a fruit from "Apple" which is a well-known technology device brand? It is this LSI that helps Google find more appropriate web pages, which may provide related keywords such as "aroma", "taste" and so on that refer to food, to be precise, fruit.

So, use an LSI keyword that is loaded at least 3 times in the content and has other related keywords too so search engines can recognize that keywords are important. That way, it will be easier for the content to be found and recommended by search engines to Google users.

The easiest way to determine LSI keywords is to look at keywords in related search results in your search engine as in the image below.

LSI Keywords

Create Long Content!

Why bother to create a long article or content? Because basically, long content that can contain more LSI keywords at the same time can be considered as a comprehensive explanation or explanation of the visitor's question/curiosity about something you discuss on your page.

Regarding the number of words that can be more optimal for On Page SEO optimization, it is still a debate from year to year among SEO experts.

However, some experts have stated that what is more important is how the quality of the content is adjusted to your target media audience, the ideal number of words could be only 1000 words but the frequency of publication is increased. But once again, what is certain is that the longer your content is, the more likely it is for LSI keywords to be contained in it.

Use H1 Tags in Titles!

Keywords that are placed at the beginning of the title are better when compared to keywords that are placed in the middle and end of the title.

Example:

  • Delicious Jollof Recipe
  • How to Make Delicious Jollof Cuisine

Apart from other things, search engines like Google will definitely prioritize pages entitled "Delicious Jollof Recipes" because the keywords "Jollof" and "delicious" are located earlier than in the title "How to Make Delicious Jollof Cuisine".

Optimize Your Title Tag for a Click-Through Rate!

There are two definite things that can increase your Click-Through Rate. The two things are using numbers in the title of your article/page and using brackets or marks for additional words in the title.

Here are some variations of the title that can help your On Page SEO optimization with an example of the article topic "Ways to increase the number of buyers in business":

  • 10 Ways to Increase the Number of Buyers
  • Increase the Number of Buyers (the Fast and the Right Way )
  • 101 The Way to Bring Many Buyers [ Guaranteed Success ]


Use External Link!

There is a misunderstanding about this among internet users. You may think that if you enter a link belonging to another website or someone else, then your page rank points will decrease. Though that's wrong.

Imagine you put two external links on your article page, you get 6 points, then the two external links each get 3 points (less than you). So, don't worry.

It is Google's rule that external links will provide link juice or additional points in Google page rank. However, try to make your external link quality. Quality external links affect the relevance and reliability of a page to Google.

Use Internal Links!

Now, for this, you may find it easier to understand. You can link links from your old pages or articles/existing archives. Suppose, you publish an article about On Page SEO optimization, you can direct visitors to visit your previous article about the definition of SEO or SEO basics.

There are several things you need to pay attention to when using internal links:

Enter internal links that are relevant to the content. Don't link to a page that is actually not very relevant to your content or is not even related at all. These mistakes will irritate your visitors.Try not to include common words / phrases such as "Click here" or "More" as anchor text. Such words are not SEO-optimized words.

Enter at least 2-3 internal links because the number affects optimization for SEO. When a page is frequently linked to other pages, search engines such as Google will pick up signals that the pages on the site are important. 

Position your internal links in content naturally for the convenience of visitors and more content weight. Links that are located in the article content have more weight than links placed in the footer or sidebar.

Maximize your page loading speed!

For this, we advise you to invest properly in the best hosting provider to avoid crashing pages due to traffic congestion. 

Then, another way besides choosing the right web hosting is to use a mobile friendly display design. On April 21, 2015, the Mobilegeddon algorithm was officially released by Google. This is because almost everyone who accesses the internet now uses a mobile device to visit a Google search results site.

To deal with these developments, like it or not, every page or site needs to adjust, including you. If not, your page rank will be affected. Because this algorithm is one of the 200+ Google Ranking Factors that Google takes into account in suggesting a high ranking page in its search results.

How do you know whether our page design is mobile friendly or not? Here are some things that can be used as a reference to find out:

Sites that are mobile friendly usually get this information when opened via a mobile device in Google search results. The appearance of the site can automatically adjust to the size or width of the visitor's mobile device screen. 


The text size can also automatically adjust to the screen of your mobile device so you don't have to bother enlarging it anymore because it's hard to read truncated or sized text. When tested using a tool from Google on a site, the Mobile-Friendly Test, the results will indicate that the site is mobile friendly.

Use Various Multimedia Content!

The last way we share for On Page SEO optimization is to load various multimedia content such as images, image snippets, graphics etc. However, this kind of visual communication is much more preferable to the reader when it fits the context.

If your writing wants to explain the stages of creating a Facebook account, it will be more effective if you include image content accompanied by a brief description of the steps.

Try to compare it with the condition if you don't use pictures, then you need to describe it in detail so that the reader understands or it confuses the reader.

Quality content with a bunch of words and numbers doesn't really appeal to readers in some cases. "Show!, don't tell" is a good principle for you to apply.

If you also want to make content in written form, try to activate their imagination with an interesting and clear description.

Those are the ways to optimize the On-Page SEO of your website or website. But keep in mind, there are no instant results for SEO. You need consistency in maintaining its development, monitoring each content or your site every time.

In addition, you need to keep looking for other SEO knowledge according to the development of existing information and technology. This article only discusses one of the many ways of optimization for SEO.


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